Christine Schulz, Still from “PLACEBO,” Video Installation, Various Materials/Media, Variable Size, 2009

Christine Schulz, Still from “PLACEBO,” Video Installation, Various Materials/Media, Variable Size, 2009

POP: Crackle & Snap

Video and Light Installations

On View: Friday and Saturday, February 19th and 20th; 6-9 p.m.

By Appointment: March 1st-7th

Work by:
Christine Schulz
Tamas Veszi
Chris Jordan
Keith Ervin

Note: Due to the complex and fragile nature of this collective installation, there is no Opening Event. But please stop by Friday or Saturday; 6-9 p.m. to see the show and have a glass of wine.

The human craving for all things sweet, fat, intoxicating is a built-in survival mechanism that has existed since the beginning. But what happens when comfort replaces survival? When hunting, gathering and farming are replaced by taking a ride in your warm SUV to the supermarket? The cravings persist, hard-wired, even as the conditions and contexts evolve along with the times.

The advertising, marketing and entertainment industries have also evolved, simultaneously reflecting and manipulating generations of Westerners who’ve been raised staring into the media’s seductive mirrors and cesspools. To stare too long is unhealthy, it is bad candy. Too much sugar will rot your teeth. Yet we imbibe deeply, often times to excess, our brain’s pleasure centers blowing up like tiny fireworks.

Now we factor in the exponential growth of technology and the newly articulating inter-connections between countries and cultures. It is a crush of over-charged hype, heavily amplified in the wild new media’s echo-chambers, each message louder and more extreme than the last, pressing buttons, working old cravings and desires until the absorber gives in to the message or turns away from it, yet embracing the same old habits, if for nothing other than self-medication.

“POP: Crackle and Snap” is an opportunity to look through the mirror and into our shared pop past, upon which the present teeters, poised for an uncomfortable entry into the crazy and congested future.

by Leo Kuelbs