Leo Kuelbs Collection
Multi-channel 3D Video Mapping Event
In Celebration of the 2015 VW Passat
October 6th-December 3rd, 2014
Costa Navarino, Greece
“Re:definition” is a new, multi-screen + mapping project created by The Leo Kuelbs Collection and Glowing Bulbs in celebration of the release of the 2015 Volkswagen Passat. The title is a word play meaning “Regarding Definition,” which honors the past as a means to define the present; as well as “Redefinition,” a representation of an evolutionary moment realized.
Various strands of the Passat’s DNA were visualized and explored. Twisting, churning imagery: cities, machine and design elements, signal visions from the line’s history, were presented on three massive screens to over 20,000 onlookers over the course of nine weeks. A 3D environment; an immersion into the Passat’s DNA.
Then a POV thrill ride through a virtual Costa Navarino countryside shifts focus: it’s the 2015 Passat itself. A diamond, a powerful representation of a defining moment in the line’s living DNA. The past has brought us here, but the 2015 Passat is a revelation, a clear statement of intent, designed to move with dynamic certainty into the future.
“Re:definition” was not only a stunning visual experience for those in attendance. It also marks a powerful step forward in the scale and representation of possibilities realized for the Leo Kuelbs Collection and Glowing Bulbs. It is a culmination of three amazing years of collaboration and a glimpse into what lies ahead.
All images from “Re:definition” by The Leo Kuelbs Collection and Glowing Bulbs